Amy Bach

Executive Director

Amy Bach has been a professional advocate for insurance policyholders since 1984 and an attorney since 1989. She co-founded United Policyholders in 1991 and serves as the organization's Executive Director and primary spokesperson; shaping and overseeing the Roadmap to Recovery™, Roadmap to Preparedness, and Advocacy and Action programs. She is a nationally recognized expert on insurance...Read more

Norman M Boone , MBA, CFP®

Norm has been consistently recognized as one of the nation’s best financial planners since 1994 by Worth, Barron’s and Medical Economics magazines. Norm earned his CERTIFIED FINANCIAL PLANNER™ designation in 1984, after receiving his undergraduate education at Stanford University and his MBA in Finance from the Harvard Business School. Norm also served as an officer in the...Read more

Jim Beneke

Jim Beneke is a third-generation public adjuster with more than 30 years of experience negotiating fair and proper insurance settlements for his clients. His company, Beneke/Adjusters International, is based in Austin, Texas. He is also licensed to adjust claims in Arizona, California, Florida, Indiana, Louisiana, Mississippi, Nebraska, Ohio, and Oklahoma. Jim is certified by the National...Read more

Nicholas Casagrande

Nicholas Casagrande

Nicholas Casagrande is the CEO of NC Financial Group and brings over 20 years of financial planning experience to our Board.  NC Financial Group offers a wide variety of financial solutions including investment and retirement strategies, real estate services, insurance and annuity products, estate conservation, tax preparation and small business tax analysis. Casagrande is also...Read more

Terrence Coleman

Terry Coleman has been a partner with Pillsbury & Coleman, LLP (formerly, Pillsbury & Levinson), since 1999, specializing in the representation of policyholders in insurance bad faith and insurance coverage matters. Past clients include individuals as well as small businesses and large corporations. In 2002, Mr. Coleman tried the disability bad faith case of Randall Chapman,...Read more

Alice Wolfson


Alice Wolfson, a nationally known policyholders' attorney, is a founder of the National Women's Health Network and has served on their board for six years. Additionally, she was a founder of the Committee to Defend Reproductive Rights...Read more

John N. Ellison

John Ellison is a Senior partner with Reed Smith’s Insurance Recovery Group. John's practice concentrates in the insurance coverage area exclusively on behalf of policyholders.  John's clients range from Fortune 50 companies to small closely-held companies. He has been recognized by Chambers USA 2007-2015: America’s Leading Lawyers for Business as an "analytical and...Read more

Christine Haskett

Christine Haskett is a Partner at Covington & Burling, where she represents global companies in complex coverage disputes with their insurers. Ms. Haskett’s practice encompasses disputes involving property and business interruption insurance, asbestos liabilities, product liability claims, construction claims, and D&O insurance. Christine represents companies in a wide range of...Read more

Martin Kirkwood

Martin's professional enterprise and endeavors revolve around successful engagement in negotiations, project scaling, deal flow, equity build-up, project lifecycle management, and bridge existing resources through start-ups, and public private partnerships. He  has lobbied Congress, state legislatures, and agencies on a matters affecting water, energy, transportation, agriculture, and...Read more

William "Chip" Merlin

William "Chip" Merlin has served as a plaintiff's attorney with a focus on Commercial and Residential Property Insurance Claim Disputes and Bad Faith Insurance litigation since 1983. Chip is a noted national authority on Insurance Bad Faith, lecturing to national trade groups and publishing a number of papers and articles on the subject for organizations such as The American Association...Read more

Martin 'Bud' Pernoll

Martin W. “Bud” Pernoll is the co-founder and Senior Managing Director at Bay Mutual Financial, LLC. Bud co-founded Bay Mutual Financial, LLC, in 2004 after a long and distinguished career at Morgan Stanley and Wachovia Securities, where he was a Senior Vice President. He received many levels of recognition; including Chairman’s Club and was also a Member of Goldman Sach’s Blue Chip Council....Read more

Sue Piper

UP Board President

A survivor of the 1991 Oakland Hills Firestorm and long time emergency preparedness advocate, Susan Piper has close to 45 years of experience in public relations, marketing communications, and community organizing, most recently as Communications Manager for the Mayor of Oakland.. She is a graduate of the Medill School of Journalism at Northwestern University and earned a Master’s in Public...Read more

Jennifer Rosdail

Jennifer Rosdail

Jennifer Rosdail loves real property.  She has been helping people build wealth and create options for more than 15 years in her favorite city.  As a partner broker of Keller Williams International she has access to a vast nationwide network of resources and referral partners as well as a significant presence in the local real estate community.

Ms. Rosdail joined the UP board...Read more

Pamela Schmitz

Pamela Schmitz serves as a Financial Advisor at Brio Financial Group in San Francisco. Ms. Schmitz specializes in providing comprehensive financial advice for clients working towards or in retirement, preparing for the unexpected and leaving a legacy.

Ms. Schmitz...Read more

Daniel Veroff

Dan Veroff is a key asset to Merlin Law Group's successful insurance policyholder rights practice. With a varied insurance background in academia, consumer advocacy, legislation, and litigation, Dan has significant experience helping policyholders obtain justice against their insurance companies. For example, in the unanimous 2017 California Supreme Court decision in Association of California...Read more

Doug Wertheimer

Doug Wertheimer serves as a Partner of IC. Prior to joining IC he was a successful entrepreneur with several well-known ventures in media and entertainment, consumer products and financial services.

From 1999-2002, Mr. Wertheimer was a founding executive with Size Technologies, a pioneering electronic payments company acquired by First Data Corporation in 2006. From 1995-1999...Read more

Former Board Members

David Baria

Stanley Feldman

Stanley G. Feldman

William Hedden

Deborah Senn

Deborah Senn

Bill Shernoff

William Shernoff