Amy Bach

Executive Director

Amy Bach has been a professional advocate for insurance policyholders since 1984 and an attorney since 1989. She co-founded United Policyholders in 1991 and serves as the organization's Executive Director and primary spokesperson; shaping and overseeing the Roadmap to Recovery™, Roadmap to Preparedness, and Advocacy and Action programs. She is a nationally recognized expert on insurance...Read more

Emily Rogan

Emily Rogan

Chief Operating Officer

Emily Rogan joined United Policyholders (UP) in January 2008. As the Chief Operating Officer, Emily works closely with the Executive Director, UP staff, and volunteers to advance the mission of the organization. Along with performing high-level operational management, Emily is instrumental in UP’s programmatic success. Her role in the Roadmap to Preparedness Program involves educating...Read more

Andrew Cattell

Development Manager

Andrew Cattell joined United Policyholders in August 2017. As the Development Manager, Andrew works closely with the Executive Director to ensure that UP has the resources to successfully achieve its mission. Specifically, he is responsible for cultivating relationships with corporate and individual donors, securing grant funding, and coordinating UP's annual fundraiser, Tee UP....Read more

Amberlyn Nelson

Office Administrator

Amberlyn Nelson joined United Policyholders in March 2019 as Office Administrator. Previously, she worked at the Academy of Art University for 19 years as a department administrator and office manager supporting different...Read more

Sandra L. Watts

Project Coordinator, Roadmap to Recovery™

Sandra Watts joined the UP staff in May 2018 after volunteering in 2017.  She brings over 25 years of insurance claims experience, including more than 10 years of property and casualty claims management to our policyholder support-focused work.  Sandra has skillfully guided major insurance carriers through hundreds of complex claim disputes, both litigated and non-litigated...Read more

Carolyn Winter


Carolyn Winter has more than 25 years of experience in the Bay Area nonprofit sector. Her ongoing commitment to serving the public interest has included engagement with arts and educational organizations, and at a research center dedicated to best practices in the development of critical infrastructure and science related to cybersecurity. She earned her B.A. from Bard College and holds an M.A...Read more

Maitreya Badami

Maitreya Badami

Roadmap to Recovery Local Coordinator

Maitreya Badami joined UP after the 2018 Camp Fire. She is a professor at CSU Chico in the Political Science and Criminal Justice Department. In addition to teaching, she currently supervises the Community Legal Information Clinic at Chico State. Maitreya previously practiced criminal law at the trial, appellate, and post-conviction levels. From 2010-2017, she taught and practiced full time...Read more

Karen Reimus

Karen Reimus

Outreach Coordinator, Roadmap to Recovery Program

Karen Reimus is a lawyer and a mother of two. Karen and her family lost their home and all their possessions is the October 2003 Cedar Fire. The firestorm leveled her suburban San Diego neighborhood and destroyed thousands of homes throughout San Diego County. After finding...Read more

Valerie Brown

Roadmap to Recovery Local Coordinator

Valerie is a resident of Rancho Bernardo, a suburb of the City of San Diego, which lost over 180 residences during the October 2007 Witch Creek Wildfire. She has an extensive background in crisis counseling, case management, and community coordination. When friends and neighbors lost their homes, Valerie volunteered to coordinate her community's response, later coordinating with the countywide...Read more

Kerri Oliver

Kerri Waite

Colorado Coordinator

A survivor of the Waldo Canyon Wildfire of 2012, Kerri Waite began her work with UP as a volunteer assisting in her community's long-term recovery.  She transitioned into the role of UP's Colorado Coordinator when less than one year later a second major wildfire broke out in El Paso County.  Kerri has helped coordinate wildfire and flood Roadmap to Recovery and Preparedness workshops...Read more