by Amy Bach

Brand names matter to consumers, and that includes insurance company brands.  Consumers seek out company names they recognize and associate with reliability, especially when insuring a home, which for most people is their biggest asset. As a brand name, Lloyd's of London is generally very well known and trusted.  So thought an elderly couple that invested their premium dollars with that brand.

But after their home and possessions were destroyed by a volcanic explosion, this couple had to deal with an array of claim handlers, none of whom actually works for Lloyd's of London. and a thicket of confusion over who is responsible for selling them a policy that isn't compensating them for the loss of their home.  A cautionary tale, far from over:

United Policyholders will be back on the Big Island later in November (2018) to provide more in-person services to lava impacted home and business owners to supplement what we're offering online.  

About The Blogger

Amy Bach

Amy Bach has been a professional advocate for insurance policyholders since 1984 and an attorney since 1989. She co-founded United Policyholders in 1991 and serves as the organization's Executive Director and primary spokesperson; shaping and overseeing the Roadmap to Recovery™, Roadmap to Preparedness, and Advocacy and Action programs. She is a nationally recognized expert on insurance claim and legal matters; frequently interviewed in print and broadcast media, and the author of numerous publications including "The Disaster Recovery Handbook", "WISE UP: The Savvy Consumer's Guide to Buying Insurance" and consumer tips and guides in the UP Claim Help Library.  Recognized by Money Magazine as a Money Hero, Bach is in her eighth consecutive term as an official consumer representative to the National Association of Insurance Commissioners, and is a member of the Federal Advisory Committee on Insurance.